(Download) Leman Creative Strategy: A Guide for Innovation (Columbia Business School Publishing)
♛ William Duggan Ph.D. ♛
| #921432 in Books | William Duggan | 2012-12-04 | Original language:English | PDF # 1 | 9.00 x.90 x6.20l,.85 | File Name: 0231160526 | 176 pages | Creative Strategy A Guide For Innovation
||17 of 17 people found the following review helpful.| Dashed hopes|By Strategist|I learned about this book before it was published and eagerly awaited its release. I've read all of Duggan's other books (Napoleon's Glance: The Secret of Strategy (Nation Books), The Art of What Works: How Success Really Happens and Strategic Intuition: The Creative Spark in Human Achievement) and enjoyed them. In fact, I've recommended them to in|From Publishers Weekly|Columbia Business School lecturer Duggan's follow-up to his 2007 book, Strategic Intuition, is a practical guide to a big idea about innovation, aimed at individuals working by themselves, on teams, or in the context of a whole organiza
William Duggan's 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations.
Duggan's book solves the most important problem of how innovation ac...
[PDF.qt50] Leman Creative Strategy: A Guide for Innovation (Columbia Business School Publishing) Rating: 3.56 (675 Votes)
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